Bombas Bralettes
When a sock company goes into the bra business, you need a messaging source of truth. I worked closely with strategists and apparel designers to identify RTBs and build credibility in this new category.
KVP No. 1
Feels Like Nothing
“Our soft, breathable Modal Nylon blend and our flexible fit gives this casual, everyday bralette a premium, barely-there feel.”
How This Value is Expressed:
Support that moves with you. Feel free with a flexible design that’s lined to give you the perfect amount of coverage.
The Bralette for non-bra people. So soft you could fall asleep in it, but supportive enough to wear all day.
Bombas Bralettes are the next best thing to no bra. Weightless, flexible support, second-skin softness.
KVP No. 2
Our First True Base Set
“These can be mixed and matched with your favorite Bombas Seamless Underwear style, creating a more personal top-to-bottom fit.“
How This Value is Expressed:
Make your perfect set. Mix and match your favorite undies with the only bralette you need in your drawer.
Our bestselling undies, now in bralette form. Get more of that soft, breathable, seamless comfort—all over.
Feel effortlessly put together, from the inside out. Elevate your everyday with a comfy base set that matches.
KVP No. 3
Designed to Be Versatile
“Unlike most bralettes, these have convertible straps, a hybrid triangle-scoop neck, and nude shades so you can wear them under almost anything.”
How This Value is Expressed:
Nude shades that blend in with your body. These bralettes are ready for whatever you pull over it.
Change up your style without having to change your bra. Convertible straps make it easy to wear both basic tanks and racerbacks.
A flattering fit for everyone. We use a tighter knit around the cups and center of our bralettes, creating more structure and support for a wider range of bodies.
how it came to life
With my KVPs in place, launch emails, social posts, and website assets felt more consistent and focused. The launch was as seamless as our bralette.
