DoorDash Growth
I co-lead Growth Creative, where I oversaw an 11% improvement in CPA, $10MM in gross order volume via paid media, and $11MM in incremental email sales. And that was just Q1, baby.
LIFECYCLE REFRESH
My two writers and I updated over 800 CRM assets for cart abandonment, new promos, resurrection efforts, and more. We are email writing machines.
Video CONTENT
One of my key responsibilities is supporting creator agencies with concepting and scripting. But I love the occasional OLV spot, too.
#1 Liquor Store (OLV)
Script: Me | Production: Superside
Forgotten Gifting (Paid Social)
Script: Me | Production: GUT
Benji The Chef (Paid Social)
Script: Me | Production: Trendify
Killer Grandma (Organic Social)
Script: Me | Production: Dogma 3000
Meta Social
My team and I routinely develop new creative to find winning iterations of DoorDash’s speed, affordability, and convenience value props. When in doubt, we test it.
REDDIT EBT
Even sensitive topics like SNAP eligiblity can be engaging when you lean into a platform’s native lingo and ecosystem.
