DoorDash Growth

I co-lead the growth creative work stream, overseeing always-on campaigns that are always beautiful. My team generated $10M+ for paid social and $11M+ in incremental email sales. And that was just Q1, baby.

LIFECYCLE CRM

My two writers and I updated over 800 CRM assets for cart abandonment, new promos, resurrection efforts, and more — including these I penned myself.

Meta CREATIVE

My team and I routinely develop new creative to find winning iterations of DoorDash’s speed, affordability, and convenience value props. When in doubt, we test it.

SNAPCHAT CREATIVE

Unlike other channels, our Snapchat creative is intentionally low-fi and conversational. The one starring yours truly is our top performer to date.

26q3_dd_cx_Snapchat_dp_sup_$5SavingsC1_ev_savings_DashPass-Evergreen_V1_static_9x16_na_na_en-us.png

26q1_dd_cx_Snapchat_new-cx-ev_sup_SpeedStaticUGC_ev_speed_Cross-Category_V1_static_9x16_na_na_en-us.png

26q3_dd_cx_Snapchat_dp_sup_$5SavingsC2_ev_savings_DashPass-Evergreen_V1_static_9x16_na_na_en-us.png

26q1_dd_cx_Snapchat_new-cx-ev_sup_SelectionStaticBranded_ev_selection_Cross-Category_V1_static_9x16_na_na_en-us.png

26q3_dd_cx_Snapchat_dp_sup_BroadFreeTrial_ev_savings_DashPass-Evergreen_V1_static_9x16_na_na_en-us.png

REDDIT Creative

We leaned into the different niches present on Reddit to create ads that could speak to all of the Internet’s subcultures.

Video CONTENT

One of my key responsibilities is supporting creator agencies with concepting and scripting. But I love the occasional OLV spot, too.

#1 Liquor Store (OLV)
Script: Me | Production: Superside

Killer Grandma (Organic Social)
Script: Me | Production: Dogma 3000

Forgotten Gifting (Paid Social)
Script: Me | Production: GUT

Benji The Chef (Paid Social)
Script: Me | Production: Trendify