DoorDash CAMPAIGNS
As a Copy Lead at DoorDash, my fingerprints are all over marquee moments like the NBA championship, World Cup, and Mother’s Day. (Hot take: moms are more fun to write about than Messi.)
2026 NBA FINAL OOH
We developed this OOH takeover near MSG in under 24 hours, using New York slang, Wembanyama’s height, and Knicks pride to meet fans in the moment.
2026 FIFA World Cup x Summer of Dashpass
Three writers and I wrote over 1,000 assets for the World Cup, marrying the fervor of the tournament with DashPass’ biggest savings event.
2025 MOTHER’S DAY
As the copy lead for Mother’s Day, my CRM creative drove $220K in incremental retail sales, while paid assets performed 67% above goal. Woo, mama.
2026 SUPER BOWL
Fun fact: the words “big game” appear 41 times in the copy doc.
