DoorDash Growth
I co-lead the growth creative work stream, overseeing always-on campaigns that are always beautiful. My team generated $10M+ for paid social and $11M+ in incremental email sales. And that was just Q1, baby.
LIFECYCLE REFRESH
My two writers and I updated over 800 CRM assets for cart abandonment, new promos, resurrection efforts, and more — including these I penned myself.
Meta Social
My team and I routinely develop new creative to find winning iterations of DoorDash’s speed, affordability, and convenience value props. When in doubt, we test it.
Video CONTENT
One of my key responsibilities is supporting creator agencies with concepting and scripting. But I love the occasional OLV spot, too.
#1 Liquor Store (OLV)
Script: Me | Production: Superside
Forgotten Gifting (Paid Social)
Script: Me | Production: GUT
Benji The Chef (Paid Social)
Script: Me | Production: Trendify
Killer Grandma (Organic Social)
Script: Me | Production: Dogma 3000
REDDIT EBT
Even sensitive topics like SNAP eligiblity can be engaging when you lean into a platform’s native lingo and ecosystem.
